Alloy - Brand Launch
We created a compelling video and a suite of marketing assets for Alloy to launch a new phase of growth and build more awareness about Menopause treatment options.
Thousands of women everyday experience menopause symptoms which are often very intrusive and arrive without any warning. The goal of the Manopause video was to simulate the experience of hot flashes...for men. We staged a casting call and literally turned the heat up on the men who attended and we filmed their reactions. Throughout the video, we included a series of staggering facts and statistics. The video participants were truly moved by the experience and admitted to knowing very little about menopause prior. The video was launched nationally.
Alloy were flooded with an outpour of support from the menopause community as a result of the Manopause video. The marketing assets reused existing assets paired with a series of relatable mantras to further enforce the camaraderie that exists with women entering this time in their lives. These deliverables set Alloy up to meet its goal of becoming the category leader in Menopause support and management.