Baileys - Festive Pack
As part of a global repositioning of Baileys as the ultimate adult indulgence, the outer packaging became a canvas for expression. Baileys were looking for a pack innovation to celebrate the holiday season. The Baileys Festive Pack was inspired by holiday craft and features 4 unique designs with custom illustrations and a metallic finish. The packs sold out in record time and paved the way for future limited edition launches.
Agency: Vault 49 Role: Associate Creative Director