EdTech Week is a festival in New York City that unites the brightest minds and boldest innovators in education technology. Celebrating its 10th anniversary in 2024, this sold-out event is the ultimate destination for those passionate about transforming education and shaping the future of learning.
WHAT WE DID
SOCIAL MEDIA
WEBSITE DESIGN
EMAIL MARKETING
EVENT SIGNAGE
DIGITAL SIGNAGE
MEDIA KIT
SESSION GRAPHICS
ATTENDEE COLLATERAL
SWAG 
CHALLENGE
Celebrating a milestone 10th anniversary, EdTech Week 2024 needed a vibrant, compelling identity to stand out among competing events and make an impact in a new venue. The event had a limited existing brand identity, meaning we had to craft a strong, recognizable presence from the ground up. Our challenge was to not only create engaging content that resonated with the EdTech community but also to transform the new venue into an inspiring space that captured the spirit of innovation.
SOLUTION
To drive excitement and ensure the event’s success, we developed a comprehensive branding and content strategy that highlighted EdTech Week’s role as the ultimate gathering for education technology pioneers. By activating six primary channels, we honed in on our most direct lines of communication, prioritizing owned platforms like email, social media, and the website to cultivate a loyal following. This approach paid off: EdTech Week 2024 achieved a 147% increase over the ticket registration goal, a 506% growth in LinkedIn followers, and ultimately a sold-out event. Our targeted, high-impact branding set a memorable tone, cementing EdTech Week’s place as the must-attend festival for EdTech professionals.
CLIENT TESTIMONIAL
"As the founder and producer of EdTech Week, I’m incredibly grateful to HueBold for demonstrating how strategic branding can elevate an event to extraordinary heights. Their work not only made the festival visually stunning—something attendees couldn’t stop raving about—but also showed how smart design ties directly to impact. The cohesive and beautifully executed visuals enhanced participant satisfaction, created buzz, and helped drive record-breaking growth. Huebold’s partnership exemplifies how branding isn’t just about aesthetics—it’s about creating meaningful, measurable outcomes. Here’s to setting the bar even higher for what’s possible in EdTech!"

Ash Kaluarachchi - EdTech Week Founder & Producer

Creative Director - Jodi Edwards
Brand Marketing - Emily Hollender
Festival Photography - John Michael Arcella
Event Production - Kevin Hourigan
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