Pillow & Oats Brewing is a family-owned brewery in Beacon, New York, dedicated to crafting exceptional beers and creating a welcoming space where community and connection thrive.
WHAT WE DID
​​​​​​​LOGO
BRAND IDENTITY
BRAND GUIDELINES
PACKAGING
EXTERIOR SIGNAGE
INTERIOR SIGNAGE
SWAG 
GLASSWARE
COASTERS
CHALLENGE
Pillow & Oats Brewing was founded by Max and Maria with a mission to create more than just a brewery—they envisioned a community gathering place that celebrated their passion for high-quality beer, their family roots, and the warmth they had experienced at breweries across the globe. To bring this to life, they needed a brand identity that conveyed inclusivity, quality, and the welcoming, family-oriented vibe they cherished. They also wanted to incorporate “Sláinte,” “Salud,” and “Cheers” into their branding—a nod to their Irish, Spanish, and American heritage, symbolizing unity and an open invitation to all. 
SOLUTION
To bring Pillow & Oats Brewing’s vision to life, we crafted a brand identity that reflects their unique blend of warmth, authenticity, and quality. By featuring “Sláinte,” “Salud,” and “Cheers” in the brand applications and signage, we highlighted their inclusive spirit and personal family roots, making everyone feel welcome as part of the Pillow & Oats community. From the logo to in-store visuals and merchandise, every aspect of the brand emphasizes quality and comfort, echoing the Hudson Valley charm and the founders' genuine approach to hospitality. This identity invites patrons to feel at home, fostering a community atmosphere where great beer, good vibes, and meaningful connections are at the heart of the experience.
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