Mountain Valley Spring Water: America's most iconic spring water, bottled in glass since 1871 from the Ouachita Mountains, and delivered nationwide to homes, restaurants, and events.
The Mountain Valley Spring Water Exchange Rack Design
The Mountain Valley Spring Water Sell Sheet Design
The Mountain Valley Whiskey Glass
The Mountain Valley Blanket
WHAT WE DID
BRAND IDENTITY SYSTEM
150 YEAR LAUNCH CAMPAIGN
PACKAGING DESIGN
CAMPAIGN CREATIVE DIRECTION
PRINT & DIGITAL ADVERTISING
SALES COLLATERAL
PRESENTATION & PITCH DECKS
IN-STORE DISPLAYS
FLEET GRAPHICS / VEHICLE LIVERY
OOH & EVENT SIGNAGE
BRANDED MERCH & GIFTS
150 YEAR LAUNCH CAMPAIGN
PACKAGING DESIGN
CAMPAIGN CREATIVE DIRECTION
PRINT & DIGITAL ADVERTISING
SALES COLLATERAL
PRESENTATION & PITCH DECKS
IN-STORE DISPLAYS
FLEET GRAPHICS / VEHICLE LIVERY
OOH & EVENT SIGNAGE
BRANDED MERCH & GIFTS
CHALLENGE
Mountain Valley needed a visual system that could stretch across every corner of the business, including trucks and coolers, sell sheets and swag, packaging and paid campaigns, without commissioning new photography. The bigger challenge: the brand had to speak fluently to wildly different audiences. Home delivery customers buying five-gallon bottles. Athletes reaching for clean hydration. Event hosts offering sparkling water at a dinner party. Music festival crowds. And B2B buyers stocking restaurants and offices. Every touchpoint had to feel Mountain Valley, premium, iconic, trusted unmistakably, while meeting each of those audiences on their own terms.
SOLUTION
We built a visual system rooted in contrast, modern lifestyle photography and sweeping landscape imagery from the Ouachita source itself. That balance lets the brand feel both iconic and premium and trusted and heritage. The tagline, "Back to the Source," became the through-line: every asset ladders back to where the water comes from and the moments it brings people together. The iconic green bottle was cast two ways: as the hero focal point when the moment called for it, and as one element in a lifestyle scene when it didn't. One system, every audience. We also launched the 150 Years of The Mountain Valley Spring Water campaign.
Creative Team:
Creative Director / Lead Designer: Jodi Edwards
Copywriting: Sharon Ehrlich
Marketing Agency: Create160
Creative Director / Lead Designer: Jodi Edwards
Copywriting: Sharon Ehrlich
Marketing Agency: Create160